One of the biggest challenges to emerge from the ongoing shift from traditional television viewing to streaming is the changing paradigm for advertisers. Once upon a time, it was easy for marketers to reach their desired audiences, but the shift to streaming and the proliferation of viewing options has ...
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April is drawing to a close. Tax season is behind us, the kids only have a few more weeks of school, and spring has sprung. Meanwhile, the first-quarter earnings season is just starting up. Online ad giants Roku (NASDAQ: ROKU) and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) posted analyst-stumping results ...
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